House of Westmore, Inc. (Hollywood) trade marked. We are excited about using this site to communicate with our residents, businesses, and visitors. The outbreak of the Second World War caused Ern to return to the United States bringing this operation to an end as well. This marked the end for ‘Color-Filtered’ cosmetics. Concealing Makeup and Body Coverage | Westmore Beauty â¦ Westmore Family. Beauty Stick: “Covers dark circles, blemishes with, just a touch. On April 13, 1935, the four oldest of the six Westmore brothers – Perc, Monte, Wally and Ern – opened a luxury beauty salon at 6638 Sunset Boulevard, Hollywood. The initial seven products in the new line – Cleansing Cream, Foundation Cream, Powder, Dry Rouge, Cream Rouge, Eyeshadow and Lipstick – were released in 1938. This 2,000 square foot house sits on a 7,405 square foot lot and features 3 bedrooms and 2.5 bathrooms. The management as Westmores must have had a change of mind about these purchases as they sold the combined company to Harold M. Mitchell, Inc. in 1964. Then, in 1940, Monte Westmore died from a heart attack following a tonsillectomy. Overglo Creme-Cake: “Treat your face to this creamy smooth make-up for complexion beauty without that ‘masked’ look. Vail, 1947. hazel eyes and brown hair. In 1933, he and his brothers founded the House of Westmore and began to market their own line of cosmetics to the general market. In July, 1937, Ern Westmore, then the company president, announced that the firm had made a modest profit of US$7447.23. Putting the customer on the “assembly line”. 399,428. House of Westmore, Inc. (New York) established at 730 Fifth Ave., New York. The business was closed in 1965 but the building still stands today. Westmore Beauty Ultra, LLC All Rights Reserved, https://www.westmorebeauty.com//flawless-body-%26-face-essentials-WYPG037.html. Westmore, E., & Westmore, B. George Westmore [1879-1931] is behind and to the left of Davis Factor while one of the Westmore twins, probably Ern, stands between Davis and Max. (less s&h), Copyright© 2020 Initially, the Westmores tried making personal appearances demonstrating make-up techniques. New Products: French Formula Pencil Lipstick. Above: 1915 Maison C. Powder clings all day long!”
Tru-Glo Face Powder: “It is especially created for use with all tinted cream, cake or liquid make-ups—absorbs color of your tinted foundation, allowing it to glow through with enchanting loveliness.”
Tru-Glo Liquid Make-up: “The perfect foundation for all types of skin. Westmores followed this trend adding royal jelly to Tru-Glo Liquid Make-up and some lipsticks for a while, and a proprietary ingredient ‘Ever-Tex’ in their Party Puff. This idea, developed by Perc Westmore, suggested that Westmore cosmetics did not have any of the ‘harsh tones’ or ‘ageing gray shades’ found in other make-up ranges. In 1937, The House of Westmore (England) Ltd. was established at Empire House, 68 Finsbury Pavement, London and some products were sent overseas in 1938 but, if the business was still functioning, the outbreak of war in 1939 brought its activities to an end. By then, the company had also bought Orlin Laboratories, Inc., a private label firm that had been making cosmetics for Westmores and other cosmetic companies since 1944. 1946 Westmore Hollywood Reds. 1942 Westmore chart used in a Westmore in-store promotion. Two days before the salon opened, the brothers registered The House of Westmore, Inc. in California to manage the Salon of Beauty and a planned cosmetics line. Lipstick: Debutante, Pepper Red, Strawberry Blond, Glorious Red, Charel, and Garnet. Above: 1942 Bud Westmore conducting a Westmore promotion using the ‘assembly line’ technique. Everything you need for flawless, head-to-toe coverage and instantly younger-looking eyes. Please turn it on so that you can experience the full capabilities of this site. The system developed by Ern and Perc recognised seven main face types: Oval, Round, Square, Oblong, Triangle, Inverted Triangle and Diamond. The Westmore family's makeup journey began with George Westmore, a British wigmaker. 25,000 additional shares offered for the House of Westmore. ‘Magic Mirrors’ invented by Perc were installed in some Westmore outlets to help women determine their face shape. On the upper floor were the offices of the Westmore brothers and the wig department. House of Westmore (New York) builds new manufacturing plant on Pierce’s Road, Newburgh. Paperback. Iâve posted photos before of the exterior of the House of Westmore â¦ I have been unable to determine what the arrangements between the Californian and New York companies were after 1968 but it is worth noting that, in the 1960s, the New York company simply referred to itself as Westmore and all mentions of the brothers were dropped. The American Perfumer & Essential Oil Review. Above: 1943 Perc Westmore and Bette Davis [1908-1989] dress and makeup a soldier as a woman in the Hollywood Canteen. They made the most of their name by opening a salon at 6638 Sunset Boulevard. Westmore cosmetics were still around in the 1970s but references to them seem to have disappeared after the company was sold to Syntex in 1978. See reviews, photos, directions, phone numbers and more for Westmore locations in Lombard, IL. In response, Westmores began referring to its lipsticks first as ‘Non-Smear’, and then later as ‘Kiss-Tested’, both ideas used by other lipstick makers during the 1950s. In 1950, Perc Westmore submitted a letter of resignation to Warner Brothers. Meet your all-in-one kit for instantly younger looking eyes, face and lips. The technique reduced congestion in the store and increased sales at the time of the appearance. Mascara was added in 1940 – in Black and Brown shades – and, by 1942, Freshener and Dry Skin Cream had been introduced giving the range a rudimentary skin-care regime. The Westmores of Hollywood. This included the proper relation of powder, rouge, and lipstick to one another which played a very important role in the success of the Max Factor Cosmetic line. Each article covered one face type along with some make-up and hair styling ârights and wrongsâ. To link to this object, paste this link in email, IM or document ... Hull-House â¦ Pioneers of their industry, the Westmores' not only created, but they defined the role of makeup artists in Motion Pictures. The English wigmaker George Westmore, for whom the Makeup Artist and Hair Stylist Guild's George Westmore Lifetime Achievement Award is named, founded the first (and tiny) film makeup department, at Selig Polyscope Company in 1917. Westmore Beauty ® Returns 6 Commerce Way Arden, NC 28704. Makeup often obliterated the best facial bone â¦ First Posted: 20th June 2018
Last Update: 8th November 2020. The astounding accomplishments of 6 brothers, their visionary father, and their third and fourth generations of Westmore â¦ Cosmetics in the line were packaged in gold, black and jade-coloured containers stamped with a Westmore coat of arms. Doesn’t ‘cake’ or dry the skin, yet helps hide tiny blemishes and wrinkles. Shades: Red Signal, Garnet, Jarol, Pepper Red, Glorious Red, Deb and Strawberry Blonde. Above: 1928 Part of a photograph taken at the opening of Max Factor’s Make-up Studio on North Highland Avenue. The 1950s would see a number of developments that affected how Westmore marketed its products. This property was â¦ Your initial order may take up to 48 hours to process before Account information is available online. A powder specially created for use with Overglo or any tinted cake, cream or liquid foundation.”. Make-up that gives you a thrilling constant glow—even under unflattering lights! Easy to apply.”
Party Puff: “Creamy powder make-up containing miracle ingredient ‘Ever-Tex.’ Feather light. Overglo Liquid Cream Foundation: “A long-lasting make-up that needs no powdering, no retouching! In 1938, to alleviate their financial difficulties, the brothers sold the Westmore wig department to Max Factor for US$100,000 and signed a 30-year license agreement that transferred the manufacturer, distribution and sale of Westmore cosmetics to a new House of Westmore company established in New York. Pencil lipsticks such as Revlon’s Lip-Fashion (1948) made an appearance after the war and, in 1951, Westmores introduced its own version, French Formula Pencil Lipstick in True Pink, Light Red, Red Red, and Orange Red shades. He could hand out up filled in charts to 1200 women every hour. Davis Factor [1902-1991] and Max Factor [1872-1938] can be seen in the foreground. Together, in 1935, the Westmore brothers opened the most prestigious salon of it's time, the House of Westmore on 6638 Sunset Strip. Two days before the salon opened, the brothers registered The House of Westmore, Inc. in California to manage the Salon of Beauty and a planned cosmetics line. If youâre not completely satisfied simply return the bottles, even if empty. What Perc Westmore does for the stars, he can do for you—through his revolutionary discovery COLOR-FILTERED COSMETICS. As noted earlier, Ismael Alvarez had looked after Max Factor’s export business before he came over the Westmores (Willis-Tropea, 2008, p. 261) which suggests that the company planned to expand beyond North America. By the early 1950s the company had twenty shades in its lipstick range with further shades introduced later in the decade. Get flawless-looking skin in minutes with the Body Coverage Starter Kit. In 1939, Perc condensed this information into a booklet, âPâ¦ House of Westmore, Inc. established in California. It is also possible that the market for the cosmetics was wrong, that movie glamour only had good sales sales appeal at the lower end of the cosmetic market. Chicago: Melvin Korshak. New Products: Beauty Stick, a stick concealer. The amount left on the finger was said to be all that was needed to cover the face. (1947). In 1938, alcoholism, a second divorce and a suicide attempt, saw Ern Westmore sell his shares in the business to Max Factor before departing for London in 1939. Repair costs were estimated to be over US$10,000 and the salon was closed for weeks with a further loss in revenue. Behind circular reception desk painted with a mural representing ancient beauty rituals was a picture of the family patriarch, George Westmore. Cake Make-up: “Soapless and non-drying … No powder needed—just apply with a sponge for a flawless soft, natural finish that stays until removed.”
Cream Make-up: “[M]akes your skin look soft and radiantly alluring . Lipsticks had become more important during the war and, along with Overglo, the company spent a good deal of its immediate post-war advertising budget on them. Their sister, Dorothy Westmore [1907-1931], who was also a trained make-up artist, and only one year younger than Wally, had tragically died in childbirth in 1931. The twins left the Max Factor Company â¦ Above: 1937 Westmore cosmetics on display at a Homer Drug Company store. After 1940, the company fell back on its close ties to Hollywood to sell its cosmetics, using endorsements from movie stars and Perc’s, Wally’s and Bud’s connections with major Hollywood studios – Perc at Warner Brothers, Wally at Paramount and Bud at Eagle Lion, 20th Century Fox or Universal. The following year, Westmores bought Diamon-Deb, Inc., makers of manicure equipment including nail files, which they merged with Kurlash. Eye Shadow: Blue Gray, and Brown. 1937 Damage done to the House of Westmore Salon of Beauty on May 3 during the Federated Motion Picture Crafts strike. Westmores open new salon. On the cosmetics front there were some developments. Unfortunately its ‘Matched Make-up’ promotions were missing a vital component, nail polish. The new line was boxed in green and gold containers with the Westmore crest, so had some similarity with the earlier higher-priced line, but were marked at two low price points – 25¢ and 50¢. Gives that smooth, natural ‘party-fresh’ look every minute of the day.”. Above: 1951 As this cartoon suggests, the Westmore salon may now have been relying on tourists for much of its business. Beauty Rating ... 1061 South Westmore-Meyers Road Sherryl Donaldson, ... On May 25, 2004, the house was purchased for $310,000 1016 Kufrin Way Timothy J Barrett, Maria G Sian and one other â¦ A sales girl would then pick them up and attempt to make a sale. blemish-Free! Information on this first Westmore line of cosmetics is very sparse. January, 29-31, 112. Find 174 listings related to Westmore in Lombard on YP.com. This further diminished the power and prestige of the Hollywood film studios on which a lot of Westmore advertising depended. Above: 1941 Westmore counter in F. W. Woolworths. Personal appearances in department stores were also used to promote Westmore cosmetics. 1951 Westmore Tru-Glo Liquid Make-up and Hollywood Lipstick. Cesar., wigmaker and make-up supplier. In 1948, Westmores introduced a third Overglo cosmetic, Overglo Creme-Cake in seven shades, which I assume were the same as the Overglo Liquid Cream. House of Westmore (New York) sells Kurlash-Diamon Deb to Harold M. Mitchell, Inc. House of Westmore (Hollywood) closes the Westmore Salon of Beauty. In 1934, they opened their own beauty salon, which by â¦ Your cart contains the maximum quantity of this item. Apply … with fingertips to create a flawless natural beauty. Perc had spent US$5000 to have a genealogist trace the Westmore coat of arms back to eighteen-century England but the lineage and although the coat of arms developed from them proved to be bogus it remained on the packaging. Few actors had photogenically perfect features. The House of Westmore by Scott Essman: In the history of the modern American movies, there are but few legacies of makeup artists. Westmore, P. (1939). Information on this first Westmore line of cosmetics is very sparse. House of Westmore Face Powder and Compacts from the first line of cosmetics packaged in gold tones with a coat of arms to make them appear more luxurious. The company was now competing largely on price. Note the images of different face types developed by Ern and Perc Westmore. As far as I can tell Westmore cosmetics were largely restricted to the United States and Canada. The introduction of Hazel Bishop’s Lasting Lipstick kicked off a renewed interest in indelible lipsticks in the United States in the 1950s. The Westmore â¦ Conceals tiny lines and blemishes. Both brothers had been working in the Max Factor wig department concurrently with running make-up departments in film studios – Perc at Warner Brothers, Ern at RKO Radio Pictures. Check out our house of westmore selection for the very best in unique or custom, handmade pieces from our collectible glass shops. In October, 1938, the company began an extensive advertising campaign with the make-up advertised as ‘Color-Filtered’. It was recommended for Normal or Oily skin types with the older Overglo Liquid Cream Foundation now suggested for women whose skin was classified as Dry. By 1940, the Californian House of Westmore had lost two of the original four Westmore brothers. See also: Corrective Make-up (Concealers). Information on the Westmore cosmetic range after 1945 is patchy at best. Cosmetics in â¦ After Ern left, Bud (Hamilton) Westmore [1918-1973], a younger brother, joined the Californian firm. Percival Harry Westmore (29 October 1904 â 30 September 1970) was a prominent member of the Westmore family of Hollywood make-up artists.He rose to the position of Head of the Warner Bros. make-up department, and with his brothers founded the studio "The House of Westmoreâ¦ Foundation Cream: Natural, Continental, Castilian, Copper, Coral, and Rose Glow. 1950 Westmore Overglo Cake Powder Make-up, Rouge and Lipstick in the last year that Perc Westmore was the make-up director at Warner Brothers. Frank has joined Perc, Wally and Bud Westmore. Described as non-chromatic (non-colouring), it came in one almost colourless tone that could be used over any shade of foundation, making it the first commercial face powder of its type. Above: 1935 Reception room in the Salon of Beauty with eggshell-shaded carpet and matching leather furniture, huge mirrors and ivory-coloured crystal bead drapes. Westmore Foundation Cream (1938), Overglo Liquid Cream Foundation (1942) and Overglo Face Powder (1944) had been good sellers and the company added a number of new foundations and powders through the 1950s. 4.6 out of 5 stars 61. Vintage house of Westmore Rouge Compact. Only 12 left in stock - order â¦ House of Westmore (New York) acquires remainder of Kurlash. Invisible on skin. After Harriet Hubbard Ayer’s Ayer Magic (1952) created an interest in concealers, Westmores introduced Beauty Stick, a stick concealer, in 1954, the same year Max Factor produced its version called Erace. Overglo, a Stick concealer 1893-1986 ] Matched make-up ’ promotions were missing a component. Beauty Ultra, LLC all Rights Reserved, https: //www.westmorebeauty.com//flawless-body- % house of westmore cosmetics that was needed to the! 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In your purse. ” shades: Natural, Continental, Castilian, Copper Rose. Westmore even created cosmetics to tie-in with films, Copper, Rose Glow and Copper ran the manicure at... Triangle face with a mural representing ancient Beauty rituals was a picture of Westmore. Can experience the full capabilities of this item the time of the salon was closed in but. Freelancing across the major studios: 1935 the Westmore salon of Beauty 1.3... Liable to be all that was needed to cover the face is referred! Foot lot and features 3 bedrooms and 2.5 bathrooms Westmore coat of arms, even empty... Was experiencing severe financial problems bought on by bad management, undercapitalisation and profligate.... ‘ cake ’ or dry the skin, yet helps hide tiny blemishes and wrinkles marketing very...